The Italian Embassy asked Beyond Design House to create and develop a logo for the Italian Legacy in Jordan.
The inspiration behind the design of the logo came from the strong influence and presence of the ancient Roman Empire, and the architectural ruins that still remain to this day.
The logo is influenced by the Corinthian Columns in Jerash and the Temple of Artemis. It also combines the Jordanian Black Iris. We used the black, green, red and white colors to represent the Jordanian and Italian nationalities and bring together the richness of these two heritages.
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